Monetization

There is an Opportunity in change. Michael Porter, of Harvard, explains his insight of the five competitive forces paradigm.

• Existing competitive rivalry

• Threat of new market entrants

• Bargaining power of buyers

• Power of suppliers

• Threat of substitute products
  (including technology change)
  

So:

• How do you position yourself to find a market position where you can command a good profit?

• What really causes profitability in your industry?

• What are the trends that are most likely to be significant in changing the game in your field?

• Where are your constraints; and if you relax them, might that allow you to find a really strong competitive position.